It is estimated that 3 million Americans have celiac disease. Another 18 million Americans are sensitive to gluten. More and more personal care products are cropping up with the label “gluten-free.” Is this out of necessity or is it another marketing gimmick? Let’s take a look.

Is ‘gluten-free’ just another fad?

I know that for many, “gluten free” is just a trend. Many try going sugar-free, paleo or gluten-free because everyone else seems do be doing it.  For so many people, though, avoiding gluten can greatly improve their quality of life.

If you are sensitive to or allergic to gluten, you may want to consider avoiding beauty and skincare products formulated with gluten.

If you are allergic to gluten, exposure to even the smallest gluten molecules can  trigger a reaction.

The greatest cause for concern is with lip products. If you apply lip balm, lipstick or lip gloss with gluten, the offending ingredient can be ingested. Of course, one doesn’t eat lip products intentionally, but small amounts can be ingested throughout the day. Does this also carry over to skincare ingredients? This is a hot button subject in the medical community.

What do medical experts say about gluten-free beauty and skincare?

The medical field has differing opinions on whether you should avoid gluten in your personal care products.

Gluten-containing skin care products and cosmetics aren’t a problem unless you accidentally swallow them,” says gastroenterologist Dr. Michael Picco of the Mayo Clinic.

Board certified dermatologist Dr. Leslie Baumann has a different opinion:

Many doctors say that gluten in skincare should not be a concern unless it is swallowed, but many patients report otherwise… Fortunately, many skincare and cosmetic companies are jumping on the gluten-free bandwagon, so you can easily swap out your current products for gluten-free alternatives. As the awareness about gluten grows, companies that offer gluten-free products are proud to label their offerings as such. To mirror all other skincare decisions, start reading your labels and choose accordingly.”  

What do you think? Have you stopped using gluten free beauty products? What has your experience been? Share your thoughts in the comments below.